The light stuff

Innovative designer Martin Doller talks to us about his new eco-friendly range of lighting called Framed.

Martin Doller’s designs are contemporary and unique and as a result, he is one of the most prominent suppliers to architects, decorators and designers. The Cape Town-based designer was part of the 2012 Design Indaba Emerging Creatives.

When did you start your business?
Martin Doller Design Studio was established in 2009. I have always been passionate about design, so I started a design studio to express this passion.

What makes your products and designs unique and interesting?
I think to be unique and interesting in this day and age you have to be innovative and different.

Consumers are always looking for something fresh and new. That is my approach to each and every project I get involved in. I believe in spending a lot of time on research, which empowers me with enough knowledge and information to be different and innovative.

Who do you specifically target with your products?
In South Africa, the design industry is relatively small compared to many other parts of the world, so it makes it difficult to define a target market as such. I would consider my target market as anyone with an appreciation for contemporary art and design.

Tell us about your new lighting range Framed.
Framed is a contemporary collection of three sculptured pendant lights that I have just launched.

The inspiration behind the collection was to highlight the beauty of the light bulb itself by making it a visible focal point of the pendant design. Light bulbs have become design objects in their own right and it’s no longer necessary to hide them behind a shade. The framed pendants are available with a state-of-the-art designer LED bulb, highlighting the bare beauty of the skeleton structure. The designer bulb is dimmable, with an average lifespan of 15 years and an 80% saving in energy consumption. The pendants are entirely flat-packed and the parts can be easily assembled without any tools. The blades of the pendants are made from the highest-grade aircraft aluminium, anodised in black and are available with a choice of three different coloured fabric cords (red, black or gold).

Why would you recommend the product to an average South African?
With electricity shortages and the cost of electricity escalating in South Africa, any of the three pendants with the designer LED bulb would be recommended. The pendants can be used in isolation or clustered together to form a larger fitting.