We can’t deny that a vast majority of us rely heavily on our smart devices to carry out a plethora of daily tasks. From scheduling appointments, making payments, to saying “I love you” and even breaking up – it’s difficult to imagine what life was like before we went online. But does this mean that we’re more connected with our loved ones than in our analog days?
This is the question that motivated a poignant print campaign by advertising giant Ogilvy Beijing for the Shenyang Center For Psychological Research. The set of images that were released this week by the ad company feature two people in same room a few metres apart. Instead of connecting with one another, they choose to be connected to their phones. The images serve as commentary on the growing problem that is plaguing our tech-savvy population – being logged on on your phone and tuned out of activities in your current surroundings.
To further highlight that message in the pictures, they are captioned with the following: “The more you connect, the less you connect” – do you agree?
Last year, London-based photographer Babycakes Romero released a series of images he took of people in social settings, such as lunch with friends, dates and meetings, pre-occupied with their phones rather than engaging with one another – titling the gallery of images: Death of Conversation. Said Romero in an interview: “Before mobile phones were invented, people would have had no choice but to interact. However, that is no longer necessary as we can all now ‘pretend’ we’re doing something important on our devices rather than think of something to say. This is killing conversation. I believe it’s increasing social pain.”