Younger wine drinkers making a move to Sherry

Douglas Green recently released its first authentic Spanish Sherry Range. We spoke to Kris Snyman, sommelier consultant for Douglas Green, to find out about the sherry revival taking place all across the world

Sherry might not be your first choice for a drink, and there could be many reasons for this – including the notion that Sherry is for senior citizens.

Over the years, global trends have started to reflect the resurgence of Sherry as a popular drink of choice for many consumers. The trend shows that many people are starting to discover the different styles and flavours of Sherry and are thus slowly responding to this discovery.

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To find out a bit more about this and the Douglas Green Spanish Sherry Range that has been leading this revolution in South Africa, we spoke to Snyman.

Can you tell us a bit about the Douglas Green Sherries?

For many years Douglas Green provided a system to name their Sherries by numbering them 1, 2 and 3 so that customers could understand the differences quite easily. 1 was a pale lighter style, 2 was more of a medium range Sherry and number 3 was a heavier, darker more oxidised one.

The trio of Sherries we’ve carefully sourced come from the bodegas (wine cellars) of Caballero – a world-renowned Sherry producer in Spain’s foremost Sherry districts of Sanlucar de Barrameda, Puerto de Santa Maria and Jerez de la Frontera. These have been made using the traditional methods of the Solera system and contain the native grape cultivar Palomino.sourced from Jerez in Spain.

Is there a global Sherry revival happening? 

London used to be the biggest consumer of Sherry and it’s going back that way – this is where the Sherry revival is coming from, especially for younger generations to start exploring Sherry. I’ve seen that in South Africa it’s mainly through Spanish cuisine where Sherry is being introduced as great match and pairing for the traditional style of Spanish food.

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Sherry has so many diverse flavours and styles and can match a whole collection of different foods in one sitting. Whereas if you have a sauvignon blanc, it won’t be able to match all the different styles of food in one sitting.

What are some of the misconceptions about Sherry? 

Many people think that all Sherries are quite heavy, creamy and sweet. Where the more popular ones are actually quite dry and light, very much like dry white wine. And then also obviously that it’s for older people as a welcome drink, or as a start or end to a meal. Because of the diverse range of Sherry, you can have it cold, or at room temperature.