Usain Bolt’s new big deal

G.H. Mumm recently announced the appointment of one of the world's most daring and decorated athletes, Usain Bolt, as its 'Chief Entertainment Officer' (CEO)

After months of speculation regarding his next move after his victories in Rio, Bolt gave a special statement that he will take on one of the biggest challenges of his career as CEO of the number one champagne house in France, Maison Mumm.

In his new role, Bolt will take the lead in ideating unique and daring ways to bring celebrations to consumers everywhere through the energy, intensity and enticing freshness of Mumm. His longterm goal for Mumm will include spearheading initiatives to excite the world and ultimately aid in efforts to make Maison Mumm the top champagne house in the USA.

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“I’m honoured to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways. My number one mission will be to enhance Mumm’s legacy in celebrating victories in stunning ways, and I’m very excited to invite all my fans around the world to raise their glass with me,” Bolt said of the new title.

Bolt is supremely qualified to take on Mumm’s first ever title of Chief Entertainment Officer. His leadership in sport is unparalleled. His pursuit of victory and his well-known personality in sharing the celebrations that follow his wins have entertained legions of fans worldwide.

Bolt’s personal motto – “Anything is possible; I don’t think limits” – aligned perfectly with Maison Mumm’s own motto – “Only the best” – as well as the “Dare. Win. Celebrate.” spirit of the House.

– Maison Mumm