We talk to the founder Patrick Palmi about his success secrets. Founded in 2009, Just Palm assists both global and brands to better understand African consumers and convert them to real customers using mobile technologies. Over the past four years, the company has achieved double-digit year-on-year growth by securing a number of leading global FMCG brands as clients.
“We have always believed that we could compete on a global stage with tech companies like Google, Facebook and Skype, while maintaining our inspiration from Africa’s digital limitations,” says Palmi. “In recent years, we have been able to re-invest a large portion of our revenue in building solid infrastructures capable of competing on a global scale.”
Harnessing the power of chatbots
There are millions of Facebook business pages in SA and globally. Palmi says the biggest chunk of all digital media budget from any brand goes towards building engaging social media pages with the hope of converting some of these fans engagement into real purchasing customers.
Facebook Messenger chatbots, which are computer programs designed to simulate conversations with people, emerged in 2016.
Just Palm’s chatbot offering mBongo enables clients to automate real one-on-one conversations with Facebook customers and effectively measure their return-on-investment on social media spend. It also allows companies to grow their shoppers basket size by incentivising them with instant loyalty rewards on submission of their proof of purchase. Furthermore, it offers insight into shopping behaviour by providing information on preferred outlets, time of purchase, and consumer’s demographics data.
“I believe the biggest reason for our success is that we spotted where the real gap in the mobile marketing space was in SA and the rest of the continent and we offer a range of mobile solutions that have a real impact on our client’s bottom line,” says Palmi.
He adds that there is huge potential in mobile marketing, not only in SA but across Africa. “The rate at which African consumers are adopting mobile platforms has created a ripe market for value-added services such as mobile banking, mobile payment and mobile advertising. We believe the future looks very bright for us. For as long as the phone exists, mobile marketing will only improve to better understand consumers and engage with them on their own terms.”
Palmi has expanded his business and established offices in Kenya and the DRC and he plans to open regional offices in Nigeria by 2018.
“Our long-term goal is to be a listed company in the global stock exchange market, with proud roots on the African continent. I believe it’s time for us, as Africans, to prove to the rest of the world that digital innovation can come from Africa and be adopted by the rest of the world,” he concludes.
Palmi’s advice for aspiring entrepreneurs:
- Behind big success lies numerous and repetitive experience of big failures! Never give up, never give in and accept failure and rejection as part of the journey toward success.