Jared Leto new face of HUGO fragrance

Jared Leto has been named the face of new Hugo Boss fragrance.

Actor and Thirty Seconds to Mars lead singer, Jared Leto, is the new face of male fragrance Hugo Boss Hugo Just Different – a scent designed “to inspire men to see things differently, through different perspectives”.

He has also been confirmed as the face of the brand’s iconic fragrance, Hugo Man, and will star in new TV and print campaigns for both scents.

According to the fashion house, Leto is the perfect match, complementing the brand’s avant garde, yet confident style with a contemporary attitude.

“Hugo inspires men to succeed through creativity, which is something I’ve aimed for my entire career. Like the Hugo man, I look for inspiration in everything around me and seek out unusual and unexpected things and experiences,” says Leto.

Along with his strong stage performance and creative music videos, Leto has become well-known for his intense and transformative performances in movies such as Fight Club, Girl, Interrupted, Requiem for a Dream, Panic Room and American Psycho.