First have a look at some of the feedback received and then get the overview:
Dear Karl “When I got to my shop for my weekly stock check, my assistant said that you have delivered the book. Once I started reading it I could not put it down and I completed it within 3 hours. I really enjoyed the personal practical stories, “after this chapter I know” and how a new section starts with a question. It allowed me to think critically about my networking strategy and realize the more I know the more I know how little I actually know. I now see networking as science, a philosophy that should be the lifeblood of any organization. Also it’s aligns to my proudly South African flag and will be purchasing copies for my key clients. I can’t wait for your next release.” Lee Saaiman: Owner of Stereotype Records and Debut Group.
” Hi Karl, I absolutely love the book. I was half way through it before my father hijacked it and he has been hogging it! It’s so clear, concise and explanatory and you have a great writing style. Feels like you’re talking to me!” Mark Samowitz CA (SA), CEO , Accounting Comes Alive South Africa
WECBOF MEMBER GIVES FEEDBACK ON KARL’S BOOK: “Hi Karl. Thanks for the valuable tips that I found in your book. It really inspired me to take my business to another level. My approach to marketing my business was completely wrong…”
Beyond the Business Handshake: Dare to Build High-Trust Business Relationships
Why this book? The relationship is the currency in today’s rapidly changing and competitive business environment. We give people bachelor's degrees in marketing, business and even entrepreneurship, but we teach them hardly anything about the one subject that virtually every successful executive and entrepreneur says is critically important to their business—“networking” and “relationship capital”. In the 21st century, everyone has to be wealthy in relationship capital, a rich body of associates and contacts that you can bring to bear on any problem. Suddenly, with this asset, you have a vast inventory of relationship capital. At some point, you will need to tap into others. It is argued that “90% of your new business comes from focused, proactive networking and word-of-mouth referrals, 70% of new positions are filled using positive networking strategies and future employers will want you to demonstrate that you are well networked”. The earlier you learn how to manage this aspect of your life, the better. Unfortunately, most people have the “cocktail function image” of networking. This image is further advocated through many networking articles - and networking meet-and-greet events - where the focus is on impression management and business card exchange rituals rather than on genuine contact and business relationships.
Beyond the Business Handshake: Dare to Build High-Trust Business Relationships is a people-centric business networking and referral book and presents a holistic, integrated process based on general universal principles such as caring, integrity, ethics and trust. With deep insights in human behaviour, business and pointed anecdotes, Karl reveals a holistic step-by-step framework to demonstrate the value of people skills, authenticity, connecting, networking and building high-trust business relationships to grow your business through business networking and referrals, uncover opportunities, increase the bottom line and to achieve other objectives by putting “people before profits and reputation before revenue”.
Some of the topics covered in this book are:
§ What footprint are you leaving in the minds of others?
§ What do you do? – Develop your introductory speech
§ The power of business networking
§ Making Small Talk - Every conversation is an opportunity for success
§ So what is trust?
§ Assess and develop your current business relationships
§ Educate your contacts and clients
§ Asking for referrals
§ Join or start a referral networking group
This book provides a holistic overview of strategic business networking from setting your networking goals to building your business relationships and evaluating your return on your investment in networking and referral activities. There are practical activities in every chapter to stimulate experiential learning and to help the reader to design a comprehensive business networking and referral plan.
Make the call now! 071 444 2210// karl@businessnetworkingsouthafrica.co.za