Email is the main benefit of using the internet; you can use email to stay in touch with your family, business and friends around the world,

 I have just came to a realization that a lot of people are using their work email address for the everything that they do, what happens when you lose your job or you move on? Either get a Gmail/yahoo/hotmail account, or obtain a domain that can be yours forever. Use that email for secondary contact with any business contacts you might want to hold on to. Do your works on your work email, but keep a “stay in touch” channel alive.

Consider what happens in the following situations:

1.       You are fired - They are probably going to go through your company email.

2.       You are laid off - You can no longer access your company email, which could have many connections that can help you get a new job or perhaps in your business

3.       You quit - Did you remember to get all your contacts out of your email?

4.       Your company goes out of business - email is simply gone.  You cannot access accounts you set up with that email address as the approval email.

5.       Liability - You may be just talking to a personal friend, but you could still be making the company liable for what you say if it is via the company email. (with reference to Broagan’s article on www.chrisbrogan.com)

Therefore make sure that you build your cover or image by becoming your own brand. To avoid judging the book by its cover, make sure that you’re personal and business emails are what you are;

Advantages of keeping your email professional, exposes you or your business with the services that you are rendering

One of the best ways to promote yourself and your business is to get your own domain name. Your email and website address should reflect your company and image, by Ensuring that your company, hobby or family name is more visible. Print your personalized website address and email address on your Business Cards. Project a more professional image with your own addresses.

“Remember, it’s not who you know… it’s who knows you” Thebe Ikalafeng  

To get help with branding your email and website don’t hesitate to contact me for guidance.