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'The Brand Woman should be Hunting'
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Timothy Maurice Webster writes... Do men or women for that matter understand the 'Brand Woman'? it’s important that you know that my sincerest contribution to this space will be anchored in my passion for relevant questions. I certainly don’t have all the answers, however, I do believe that my global experience coupled with my relentless pursuit of research and strategy as it relates to you achieving your dreams, will be very profitable to the bottom line of your personal brand.
Over my career I’ve been completely engulfed by the plight of ‘Brand Woman’. I’ve literally immersed myself in your struggle to penetrate the male dominated world of entrepreneurship and that old boys club called senior executive management. The findings from my research on both a quantitative and qualitative angle have proved spine tingling.
In 1966 Mignon McLaughlin who wrote ‘The Second Neurotic’s Notebook said, “Men enjoy being thought of as hunters, but are generally too lazy to hunt. Women, on the other hand, love to hunt, but would rather nobody knew it.”. When I read this, I had an explosive light bulb moment where my background in branding and my passion for understanding the brand woman culminated in a revelation about her sluggish growth.
Since 1796 when a few women from France who tired of being overlooked and misunderstood decided to launch the women’s equality movement and seek first to have the right to vote, their efforts have given platform to every female head of state and budding entrepreneur throughout the world. Although this 212years of successful struggle have paved the way for the likes of our first female deputy president Phumzile Mlambo-Ngcuka and successful business leaders such as Wendy Luhabe, the fact remains that the ‘Brand Woman’ represents a paltry 7% at key decision making positions in the South African board room.
So here are the the first couple of questions that I would like to put on the virtual table of dialogue-
Is it possible that throughout this 212year struggle, the labels of nurturer and homemaker has dominated the ‘brand woman’ to such an extent that women have hid their ability to hunt in fear of being ostracized by both their female counterparts as well as men?
Could it also be possible that while the 7% who have broken through into the old boys club is remarkable… the remaining 93% are not on the same page with regards to the relevance of getting into this club?
My goal for this platform is for us to interrogate some of the most pressing issues facing the brand woman and do so with passion, research and visionary input from all perspectives.
In the Spirit of Possibility,
p.s. contact me on my www.twitter.com/timothymaurice or facebook to continue the personal branding conversation!
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